The Surprising Way Store Brands Can Save You Hundreds

The Surprising Way Store Brands Can Save You Hundreds

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When you’re looking down the supermarket aisle, the choices can be daunting. On one hand, you see well-known brands, with their eye-catching packaging and heavy advertising. On the other hand, there are generic items, which are often more affordable but not as well-known. Choosing store brands can be a wise way to save money without sacrificing quality.

Private label products are manufactured by third-party companies, but sold under the retailer’s name. Often, these products are almost identical to their name-brand counterparts. The main difference? Private label options don’t include expensive marketing campaigns that name brands build into the price.

Many people assume that store brands are not as good, but research studies have shown that shoppers often can’t tell the difference store brands and popular brands. In particular when it comes to basic pantry staples like salt, the quality is virtually the same.

For over-the-counter medications, the core ingredients are regulated and must meet the same standards, so whether you’re buying branded medicine or generic pills, you’re getting the same thing at a lower price.

In additional areas like toiletries, it may seem a bit risky to try store brands, though you might be surprised. In case a product isn’t quite right, the savings can add up over time. Many stores even offer return policies on store-brand products, eliminating the risk to try.

The key is that you don’t have to go all-in at once. Try switching a few staples at first—such as baking ingredients, cleaning supplies, or snacks. Over time, you may be surprised how much you’ve cut from your budget. By Cheaper grocery options being open to store brands, you’ll notice significant savings in your grocery bill without missing out on the quality you expect.

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